AI generated product training videos

The Power of AI-Generated Video Content for Product training Demos


In today’s world, content is king, and creating engaging content is essential for any business looking to boost its sales and marketing efforts. The emergence of Artificial Intelligence (AI) has revolutionized the content creation industry, making it easier and more accessible than ever before. In this blog, we will explore the power of AI-generated product training videos.

What is a product training video?

A product training video is a type of instructional video that provides training on how to use a particular product. It may cover a wide range of topics, from product features and functions to step-by-step instructions on how to operate or assemble the product. 

The purpose of a product training video is to educate customers, salespeople, or employees on the proper usage of a product to maximize its benefits and avoid potential problems or issues. It can be used by companies to improve customer satisfaction, reduce support costs, and increase product adoption.

There are three main types of Product training videos

Nowadays, when creating a product video, there are three main categories to choose from. Some videos may fall into one category, while many may fit under two types at the same time. To gain a better understanding of them, let’s take a closer look at each one.

Teaser videos are the most common type of television advertising, invoking feelings to appeal to the emotions of their audience. In other words, teasers elicit an emotional reaction to an emotional pain point. While TV ads often use high-quality camera footage and cutting-edge computer graphics, a product teaser video can easily be created using only a web browser. With CogniSpark, anyone can make a video with a human presenter by simply writing a script.

Explainer videos show what a product is all about and present it in the best light, explaining what it does and how it can help. Most of the time, it is the use of these videos that convinces people to make a purchase. An explainer video provides a lot more information about a product than a teaser, and it captures the customer’s attention by addressing their actual concerns and pain points. Product explainer videos focus more on utility than elegance.

A demo product video focuses on demonstrating how a product functions, rather than trying to convince people to buy it. Demos can be an excellent way for SaaS companies to show customers how to use their product, perform a certain action, or achieve specific goals. In simple terms, a demo displays the product in use and shows how to utilize the product or service for a particular purpose or solve a specific problem step-by-step. They must be comprehensive and well-narrated.

The Benefits of AI generated product training videos

In this section, we will explore the benefits of using AI generated content for sales and product demo videos.

Creating a product video can be a daunting task, especially if you’re just starting out. However, fear is not!

We've got you covered with these seven expert tips to help you plan, create, and share your future AI generated product training video.

Using an AI video generator comes with several advantages, including:

In the next section, we will explore how you can use AI video generator to create AI generated product training videos.

1. Start with a story:

Every good video tells a story, and product videos are no exception. Your story should be engaging and relatable, capturing the viewer’s attention right from the start. Even a teaser with no narration can tell a story – the key is to find the right viewpoint and stick with it. Make sure to let your customers see and hear what you’ve got to offer.

2. Explain how it helps:

Your product video needs to show how your product solves a problem for your target audience. This is particularly important for explainer videos and demonstrations. For teasers, it’s less about practical problem-solving and more about emotional connection. Either way, make sure your video explains how your product helps your audience.

3. Connect with your audience:

Engage your audience by establishing a connection with them. Your narrative can be casual, even if your product is in a serious field. Imagine you’re having a conversation with your audience about how your solution addresses their issue. Be upfront, imaginative, and honest. Connecting with the person on the other side of the screen is key to making your video effective.

4. Experiment with visuals:

To make your product video visually appealing and intriguing, you need to get creative with your visuals. Find unique ways to showcase your product. Don’t get stuck in a rut of the same old product style. Creativity is key to standing out from the crowd.

5. Don't leave them in the dark:

Make sure your audience knows what your product is and what it does. In a product trailer, if viewers don’t know what you’re offering, they’re unlikely to become buyers. Use relevant visuals and contextual hints to make the message clearer and more specific.

6. Include your company's branding:

Your product video is a chance to showcase your brand. Everything from the storyline to the visuals to the brand’s tone and voice should reflect your brand identity. This will help your audience associate your product with your company’s brand. Showcasing your company’s unique personality is an excellent way to set your product apart from the competition.

7. Don't forget about a call-to-action:

Make sure you include a clear call-to-action in your product video. Your video should encourage customers to purchase your product or service. Without a call-to-action, your video won’t achieve its intended goal.
In summary, creating a successful product video requires careful planning and execution. By incorporating these seven expert tips into your video-making process, you can create a compelling and engaging product video that connects with your audience and drives sales.

Use CogniSpark to create AI generated product training videos

In this section, we will explore how to use the CogniSpark platform to create sales and product demo videos.

Getting Started: To get started with CogniSpark, you need to sign up for a free account on their app. Once you have signed up, you can start creating your videos right away.

Create your script using the AI content generator. You just need to mention your product name, your target audience, and keywords. The content template will automatically generate for you a video script that will be quite engaging.

Adding Voice-overs and Translations: To make your videos more accessible to a global audience, you can convert the product description into 75+ languages with the AI translator and use it to create many videos. After this step, you can convert the generated text into a voiceover of your choice using the text-to-speech converter.

Choosing Your Spokesperson: Select the AI spokesperson (avatar) who suits best for your sales and product demo videos. With the CogniSpark AI video generator, you can choose from a range of human-like spokespersons, including male and female options of different ages and ethnicities, to create engaging videos.

Adding Images and Backgrounds: To make your videos more engaging, you can add images and backgrounds to your videos using the video editor. You can choose from a range of pre-designed backgrounds or upload your own.


AI generated product training videos are innovative and effective ways for businesses to improve their sales and product training. They provide a cost-effective and time-efficient solution that allows for personalized experiences and increased engagement and sales.

To create successful AI generated training videos, it is essential to understand your audience’s needs, script and storyboard your content, choose the right AI platform, and optimize accessibility and usability.

By looking at successful industry-specific case studies and analyzing the key features and elements, businesses can gain insights into creating effective AI-generated training videos.

The future of AI generated video content for product training and sales is bright, and businesses should consider adopting this technology to stay ahead of the curve.

We urge businesses to embrace the power of AI generated video content and take advantage of its many benefits. By doing so, they can improve their training processes, increase sales and engagement, and create a more successful future for their business.

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